![]() Even if you eventually do see results, you have less control of what those outcomes will be.Įvery social media platform has potential customers in it. Driving traffic-especially if you’re a younger brand-can be an uphill climb through channels other than social media.įor instance, if you choose to go the SEO route with content marketing, it can take anywhere from six months to a year to see any real results. One of the most known perks of having a sound social media strategy is the access to cost-effective traffic that you wouldn’t have access to otherwise. Drive website trafficĪccording to a UK Statista survey, 25.6% of industry professionals say social media is the most effective digital marketing channel. As a fashion brand, the bid for influencer support can’t be ignored. ![]() In fact, two of the most mentioned fashion brands on platforms like TikTok in The UK are Shein and PrettyLittleThing. The more strategic your brand is about increasing visibility, the more it can score strategic partnerships that work to increase traffic, revenue, and a recurring customer base.Ībout 51% of UK marketers are already working with influencers. One of the most effective ways for brands to get social media influencer support-whether it happens organically or through a paid partnership-is with an already established presence on social platforms. Being consistent about establishing your presence on social media channels changes that. And 52% use it to increase web traffic.Ĭonsumers can’t buy from you if they aren’t aware of your product offering. According to the Influencer Marketing Hub Benchmark Report, as many as 69% of marketers use social media to create brand awareness. Build brand awarenessĪs a fashion brand, it’s paramount to constantly ask, “How can we get our customers to know, like, and trust us so we can build brand loyalty?”īuilding brand awareness is an important first step in that process. Yet, there are additional reasons why fashion brands must consider a solid social media strategy. When you mesh that with social media, it’s an effective way for consumers to find products within a social context. They even have a capsule collection from comedian Kevin Hart.In many ways, fashion brands go hand in hand with lifestyle and can often become a culturally driven product. ![]() The brand focuses on combining style and performance, incorporating trendy designs and patterns with functional features such as moisture-wicking fabrics and four-way stretch materials. Members are also encouraged to take a lifestyle quiz that helps personalize their shopping experience by suggesting outfits tailored to their preferences and workout routines.įabletics offers a wide range of men’s athletic apparel, including tops, jackets, shorts, and accessories. When customers sign up for a VIP membership, they receive discounted pricing on Fabletics products and gain access to exclusive deals and promotions. One of the key features of Fabletics is its membership model, known as the VIP membership. The brand operates primarily as an e-commerce subscription service, offering stylish and affordable athletic apparel for men and women. Popular Products: Logo Tee Shirt | Performance Training Quarter Zip | Athletic Tech Printed Poloįabletics is an activewear and athleisure brand that was co-founded by actress Kate Hudson in 2013. Their commitment to sustainability aimed to inspire future generations of athletes to dream big and work tirelessly in pursuit of their goals. Greatness Wins held itself to stringent standards of quality, construction, and endurance, utilizing premium fabrics capable of withstanding the toughest workouts. Their vision was clear: to create the next exceptional athletic brand.Ĭurated and tested by world-renowned competitors, their gear embodied the products they had always dreamed of. ![]() The founders, Derek Jeter, Chris Riccobono, Misty Copeland, and Wayne Gretzky, recognised a crucial question: what had happened to the true essence of “sport” in sportswear? They observed that many athletic brands compromised on quality and durability, prioritizing fashion over fitness.ĭriven by this realisation, they united their expertise and passion to introduce Greatness Wins, a brand dedicated to providing tailored athletic wear for the modern athlete. Greatness Wins emerged from a conversation about the state of athletic apparel in a saturated market. What a name! It must be great if it’s called Greatness Wins.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |